5 Ways To Make Your LinkedIn Profile More Attractive

Digital resumes are still important, but only play a small part in how candidates are vetted. Most employers will use your social profiles (personal and professional) as fact checkers. So it pays to have a positive and truthful online presence, especially on the world’s biggest professional network, LinkedIn.

Here are 5 tips on how to make your LinkedIn profile more attractive…

1. Book yourself in for a meeting

Creating a great Linkedin profile will take longer than you’d think. Set aside at least an hour of your day, sit down and get ready to talk about yourself.

2. Pictures speak a thousand words

First impressions count. Even when they’re online. The image you’re using on your Tinder profile, should not be the one that you use for your Linkedin profile picture. You don’t need to go out and pay to get professional ones done (please don’t!),  but it’s definitely worth spending a moment to brush your hair, put a clean shirt on and ask your mum/partner/friend/selftimer nicely to take a photo of you against your living room wall. Done!

Bonus points: Add a background photo. If one photo speaks a thousand words, then two will speak two thousand words… #QuickMaths. Visuals are eye-catching. Eye-catching is good. You can easily design one in Canva or just Google it.

3. Optimise your profile for discovery

There are two ways to land a job. The obvious one is to go out and actively look for one. The second option is to get found. Jobs delivered to your mailbox. Wouldn’t that be the dream? Well, it can be a reality!

A simple way to get found by recruiters on LinkedIn is by adding keywords and skills in your summary, as well as in the skills section. So instead of just having “Front End Developer” as your headline, go deeper. For example, Front End Developer, proficient in HTML, CSS, Javascript, Git and jQuery.

4. Turn your summary into your story

People love a story. There are thousands of developers in this world, but there’s only one of you. So embrace that and share what makes you different in your summary. It’s a great way to show others a bit of your personality and also gives people something to talk to you about via Linkedin.

Bonus points: If you’ve got a resume or any certificates, you can add media to your summary which adds to your credibility.

5. Content, Connect and Chill

The world is quite literally at your fingertips. You can connect with virtually anyone that’s on the platform. All you have to do is hit that connect button. Don’t forget to add a note, that’s always a nice touch. Content is also a great way to gain attention on Linkedin and creates opportunities for others to connect with you and your view of the world.

Linkedin is a powerful tool when used correctly. Make sure you optimise your profile and put your best virtual foot forward.

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