Nearmap x TQSolutions x attract.ai
When TQSolutions and Nearmap approached us to optimise their top-of-funnel activity, we knew it would be a winning collaboration. It’s always a pleasure to work with companies who are leaders in their field, bringing a fresh perspective to the table.
Nearmap used attract.ai to source candidates, with strategy and expertise from TQSolutions.
Nearmap is a global leader in aerial mapping technologies. Named one of the world’s 10 Most Innovative Companies of 2020 by Fast Company, they are (literally) shaping how people view the world.
TQSolutions is regarded as one of Australia’s leading consulting and advisory firms for talent acquisition, engagement and mobility (TEaM) related projects. Their unique approach has captured the attention of ANZ, Deloitte, Australia Post, Kmart and Lion, just to name a few.
And here at attract.ai, we’ve developed an AI hiring engine that optimises top-of-funnel volume, quality, diversity and engagement. We balance the power of AI to source exceptional candidates and a human in the loop who ensures quality and the feedback cycle. We also build engaging outreach and help you put DEI at the heart of your hiring strategy.
This was a unique collaboration: TQSolutions provided a talent expert to oversee the Nearmap hiring process, and attract.ai sourced quality candidates, filtered BYO candidates and generated hyper-personalised outreach messages.
We’re in a tough market. With our international borders closed, we’ve seen a slowing of technical talent coming from overseas, coupled with a domestic talent shortage, hiring is no walk in the park.
Nearmap has seen impressive growth over the last 12 months, which meant they had roles to fill asap. They were looking for a scalable solution where they could forward-plan, embed a strong talent strategy and start building a healthy pipeline for the future. TQSolutions was able to support them through talent mapping, proactive planning and a roadmap to successful hires in the short and long term. Working with talent experts like TQSolutions can help you define a sourcing strategy while coaching and cultivating a talent mindset along the way.
TQSolutions placed a TA expert into the Nearmap team to lead the immediate and long-term hiring strategy.
Next, attract.ai sourced 200 candidates to fit within Nearmap’s criteria, provided pipeline infrastructure and tooling, as well as personalised outreach messages for candidates. Nearmap also leveraged the BYO feature to bring in over 100 of their own candidate leads.
The Nearmap Hiring Manager was brought into a collaborative outreach approach. This was a highly beneficial activity as it provided the candidate with a second point of contact, boosting reply rates by 33%. It was also an opportunity for the Hiring Manager to share technical information about the projects they are working on, which felt personalised for the candidate.
We worked closely with the Nearmap team to tweak their search parameters, narrow in on the messaging approach and keep making improvements to our platform to support their workflow. Our Customer Success Managers, Matt and Nick, met with Nearmap on a weekly basis to ensure success through their hiring drive. The main benefits that Nearmap enjoyed were:
- Reduced time to send outreach messages by at least 50%
- Ability to handle high-volumes of candidates (300+) and track who you’ve reached out to
- The infrastructure to facilitate a collaborate outbound approach between the TA and Hiring Manager (this boosted engagement by 33%)
Here’s the outcome we achieved for Nearmap:
- Average cost per hire: $6,000
- Talent Pipeline: 26 vetted and engaged candidates for future hiring
- Total Savings vs. average agency spend: $44,000
Beyond the numbers
We love helping people save money. But we’re also on a mission to support teams in building strong relationships with exceptional talent. When you build genuine relationships with your talent community, you’re setting yourself up for future success.
Attract.ai looks after your immediate hiring needs – whilst setting you up to nurture your relationships with candidates well into the future. We provide the infrastructure and expertise to make the leap into a proactive hiring strategy, in a talent short market our value add is to help you develop talent on tap, whenever you need it.